Ever land a client and still think, “They’ll realize I’m not that good”? You’re not alone. Imposter syndrome is the quiet thief of sales confidence, especially for women entrepreneurs who set high standards. But the truth is, confidence isn’t something you earn, it’s something you practice.

What’s Really Going On When Confidence Feels Out of Reach

Most imposter moments aren’t about competence. They’re about comparison. You scroll, you see polished competitors, and your brain whispers, “You’re behind.” My client Becky once told me she delayed starting her business for six months because she didn’t “feel ready.” The day she finally showed up, imperfectly, she had a response that made her confidence soar.

The Shift: From Proving to Owning

Sales confidence comes from owning what’s true not proving you’re perfect (check out my article on Sales Confidence for Women Entrepreneurs). When you stop performing for approval, you start leading with power. That’s the turning point from “Who am I to sell this?” to “Who am I not to?”

The Calm, Confident Fix

If you are interested in digging deeper into this topic of sales confidence, I have a truly incredible gift. It’s a 7-day transformation inside my Savvy Selling Lounge where women like you transform their doubt into confidence and sales in just 7 days.

We discuss and implement ways to fix your imposter syndrome for good with the following three steps.

1. Name Your Wins. Write three results you’ve helped clients achieve. Evidence rewires doubt.

2. Speak Before You’re Ready. Waiting until you “feel confident” delays the very thing that builds it, action.

3. Rehearse Regulation. Calm your body before every call. Confidence lands when your voice does.

4. Detach Worth from Outcome. Your value isn’t your close rate. It’s your courage to keep showing up.

Why This WorksConfidence is Cumulative.

Each regulated (calm and safe) rep builds safety in visibility. Imposter thoughts fade because they lose evidence. Combine this with selling with feminine energy and embracing Your Authentic Sales DNA to reinforce your confidence to move forward, selling in a way that inspires motivation and joy.

For a step-by-step workbook, download my How to Sell Without the Spiral. For research, see APA findings on imposter syndrome.

Try This Today

Look back at your last five sales wins. I assure you they are there. For each, write one sentence starting with “I created this because…” Then read them out loud. Confidence is built by remembering the truth of what you’ve already done.

You’ve got this and you deserve a business that feels like you.

And remember, you’re not alone by any means. Everyday, I coach women just like you and we are hanging out and encouraging each other as a soulful community in the Savvy Selling Lounge. You are invited to join us for a complimentary 7-day Sales Confidence Transformation.

I’ll see ya inside.

FAQS

How do I stop comparing myself to other people? Comparison fades when you anchor in service. Focus on helping one client today instead of competing with many.

Can I still sell if I don’t feel confident yet? Yes. Confidence grows through action. Start small, regulate often, and celebrate progress.

Written by Genevieve Skory, Sales Confidence Coach & Business Growth Strategist for Female Entrepreneurs. © 2025 Genevieve Skory