Your sales personality is not fluff or something to shrink away from. It is your edge. If sales training has ever made you feel like you were pretending to be someone else, you,  my friend, were not the problem. The mismatch was. This is the part so many women never get told and as a result, think they are bad at selling.  The truth is, you do not have to become louder, bossier, or more pushy to sell. You have to sell the way you naturally connect.

This matters so much because up to 90% of your sales success comes from personality, not pitch (or price). I call it your Authentic Sales DNA™. DNA is your Distinctive Traits, your Natural Communication Style, and your Aligned Values. When those three are visible to your prospects, they feel seen and safe and safe prospects say yes. That is the heart of sales confidence for women.

What Is Really Going On With Sales Confidence and Women

I will repeat this until I die, most women do not actually hate sales. They hate selling in a way that makes them feel out of character. You tried the big energy script, the “close by Friday” line, and sounding like the guru. It still felt off. So your nervous system did what it is supposed to do, and protected you. It said, “let’s not do that again,” which showed up in many different ways like procrastination, lack of motivation, or losing focus.

Nothing was wrong with your motivation. The strategy just did not match your personality so, you took a back seat, even though you wanted to succeed.

Once you match your sales style with your Authentic Sales DNA™, you’ll find that the pressure drops, your words land better, and your confidence rises because you are not pretending. And just in case you think it’s too late for you, its not. I know what that feels like and I remember that feeling well.

Selling with Confidence: The Simple Shift

Here is the shift. Your personality is not something you translate into sales speak. It is the sales speak. That is why this works so well for women who lead with care, clarity, or calm. You do not have to get better at sounding like someone else (which is super unnatural). You have to get clearer about how you already build trust outside of selling and leverage it.

Your Authentic Sales DNA™ is three parts:

• Distinctive Traits. These are the human things people like about you right away. Warmth. Honesty. Calmness. Direct. Thoughtful. Unrushed.
• Natural Communication Style. This is the way your brain naturally likes to explain things. It’s story first. steps first, compare and contrast or reflect and reframe.
• Aligned Values. Simply put, this is what you and your buyers both care about like ethical selling, family first, a sustainable pace, minivan on sales calls or quiet confidence.

When those three show up in your content, messaging, your calls, DMs, and your follow ups, people think, “she gets me” and that creates all kinds of valued connection. That is selling without being pushy in real life, not theory.

Grab Your Authentic Sales DNA™ Map

The good news is that you already have what it takes. Now, all you need a clear map of your Authentic Sales DNA and how to use it. That’s why I created a worksheet for you. This one pager helps you surface the parts of you that build trust fastest, how you naturally explain things, the small traits people love about you, and the values your best buyers share.

Once you fill it in, you have your Authentic Sales DNA™ on a single page. Everything below plugs into that DNA. Your no script flow. Your examples. Even how you invite a decision. Keep the map open while you write your next sales message.

• 1 page worksheet (fill in)
• Prompts for Distinctive Traits and Communication Style
• Plug and play lines you can use today

Get the Authentic Sales DNA™ Map

Try This Today

Before you go, take a moment to reflect: What part of your sales “recipe” could use more calm, curiosity, or confidence this week? Comment below.

If you love conversations like this, you’ll love THE SHIFT, my free weekly letter for women who are ready to sell with confidence, calm, and ease. Every issue delivers one mindset reframe and one strategy that actually feels good.

Join THE SHIFT weekly letter

No spam. No pushy tactics. Just the shifts that change everything.

Sales Personality FAQs

• Do I have to be extroverted to sell well? No. Quiet, thoughtful sellers win every day because trust feels safe.
• What if my niche is crowded? Crowds do not matter when your values and match points are visible. You are not for everyone. You are for your people.
• How often should I show personality? Add one small, relevant detail to every piece of content. If it helps them decide, it belongs.
• Can I use this in DMs? Yes. Mirror, Bridge, Teach, Invite works in DMs, emails, and on calls.

Remember to get the Authentic Sales DNA™ Map

For more reading:  Nervous System Led Sales: How to Stay Calm and Still Close  and  How Processing Fluency Builds Trust

Written by Genevieve Skory, Sales Confidence Coach and Business Growth Strategist for Female Entrepreneurs.
© 2025 Genevieve Skory